University of Michigan Health System

The Department of Neurosurgery is a national leader in brain tumor care, treatment, and research. The department asked us to solve a problem. We developed a communication tool to help educate and share stories of real-life patients that have received treatment at U-M. Stories of incredible inspiration, hope, and recovery. We strategically created this tool to serve as a multipurpose piece; as a leave-behind, handout, and mailer that could be sent to institutions nationally. The goal was to make a connection with audiences with thought-provoking stories, imagery, and examples of the outstanding work performed by U-M doctors.

Services  Branding, Print Collateral, Strategy