Edward Thomas Construction Co.
Edward Thomas Construction Co. hired Creativibe to create a completely new brand identity for the company in effort to appeal to a wider group of customers. The project included a brand audit, new logo design, branded print collateral, work forms, apparel, signage, and a newly designed custom website. The website design included telling the brand story and showcasing impressive work through the years. As one of SE Michigan’s most skilled residential and commercial roofing and skylight companies, ETC wanted to convey the same quality craftsmanship they were known for in their branding. As a family-owned and operated construction company, it’s important to convey the right image to the public, letting them know that each project is performed with great care, skill, high standards, and exceptional quality. The brand image now represents this — building trust, credibility, and appeal with their audiences.