The logo design was created to reflect the character and professionalism of the company. A badge was also created to compliment the primary logo and use in other marketing collateral. We also created a brand style guide to maintain brand consistency — showing examples of the logo badge at work in different applications.
A strong identity system included business cards, letterhead, and envelopes to well represent the brand and differentiate JGRE from the heavily saturated market of realtors.
We created an ad campaign that was sincere and relevant — to speak to the heart of clients, rather than doting over statistics and self praise. We wanted JGRE to connect with their audience in a relevant way, with emotion, and realness, showing a family-centered approach that is relatable.
We developed a custom-branded website for JGRE with full IDX search capabilities to provide users with an exceptional experience. The ads that were created are used within the slider on the home page.