Seek Well Ministries
Creating a brand story
CHALLENGE
Founded in 2017, Seek Well’s mission is to teach people how to slow down the pace of life through live experiences (think retreats), which participants learn how to be still, listen (to Jesus), and seek Him while forming healthy rhythms and balance throughout life. As a start-up non-profit, Seek Well needed to establish a strong brand identity — a brand persona and voice that would communicate their mission and values effectively from the start.
SOLUTION
Creativibe was hired to create the brand foundation for Seek Well — from the brand identity and website, to apparel and gear. The goal was to create aesthetically conscious, custom-branded collateral to reflect the culture and mission of Seek Well, ensuring it would resonate well with core audiences and propel the organization forward as it gains momentum and growth.
SERVICES DELIVERED
Brand strategy
Logo design
Brand style guide
Print collateral design
Website design
Gear + Apparel design
Illustration artwork
Packaging design
Book design
Direct mail
Logo design
It was important that the Seek Well logo be custom with a casual, relatable, and approachable look. In addition to the primary logo, a Seek Well badge was also created to convey the three key elements of the live experiences — water, fire, and tree.
Meaning behind the badge
The water reminding us to get away regularly to rest (Psalm 23: He leads me beside quiet waters. He refreshes my soul). The fire reminds us that we need community to encourage us so that we stay desperate for Jesus. The tree reminds us that in order to run the race well, we must look and see things from His perspective (Col 3:2). The circle encompassing the elements reminds us that He is holding everything together (Col 1:17). This image has become more than just a cool image on a hat or tee shirt. It is deeply meaningful to those who have experienced what it’s like to slow down and listen to Jesus.
Two names and wordmarks were also developed to identify the two different live experiences for both the men and women’s groups.
Print collateral
A series of Experience Cards were created for participants to use as they proceeded through different stages of the experiences, marking their own personal journey.
Custom-branded gear
A collection of Seek Well gear was created to embody every aspect of the brand culture, including: journals, leather cases, hats, beanies, hoodies, t-shirts, coffee mugs, water bottles, poster prints, decals, and more.
Packaging design
A custom-made Seek Well “Listen Box” was created, centered in Matthew 11:28-30, which is a seven week experience designed to help you silence the noise and develop intimacy with Jesus. The box includes the Listen book, a journal, candle, mug, and decals.
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