Magazine Redesign

Bank Supplies is a well known brand within their industry, but their communications — one of their primary marketing tools — needed a major facelift. The business still heavily relied on their two print catalogs that are regularly published and mailed to existing and would-be customers. Through strategic planning and positioning, Creativibe proposed to completely rethink how the catalog was presented to audiences. Instead of using out-dated styles, drab colors, and cheesy photos, it would take on a completely new appearance with vibrant colors, attractive and interesting imagery, and headlines that peak curiosity (instead of repelling it). The cover designs were completely redeveloped using more attractive subject matter and appealing design meant to capture attention and generate more interest. The feedback was outstanding from the start, and many cited how much more interesting, engaging, and aesthetically appealing the catalog is for audiences.