Rebranding a small business

It was time for a fresh start. Nicole’s TLC Cleaning is a small business with a great history and a huge client list — known for doing exceptional work, but knew their branding and marketing didn’t reflect it. As well, they’ve always been known for using eco-friendly products and believe that a well-cleaned, healthy environment has a positive impact on people, both physically and mentally. Creativibe was hired to solve a problem; to figure out a way to unify the brand and communicate the company’s values and great work. The project included a complete rebrand of the visual identity and communications, including brand consulting to help maintain brand consistency with every client interaction. The rebrand included: new logo design, copywriting, brand style guide, custom graphics, corporate folder, and a series of ads. The new branding gave a fresh look to an established brand that improved the customer’s experience and engagement.

Services  Advertising, Brand Collateral, Brand Consulting, Brand Identity, Brand Style Guide, Brand Workshop, Brochure, Identity System, Logo Design, Print Collateral, Signage

We developed alternate logos for use on marketing collateral and signage.

A unified identity system started with stationery that would reflect Nicole’s eco-friendly approach to professional cleaning.

Corporate folders with business cards, brochures, and rack cards were created to help sell services and provide a clear and unified brand message. These pieces can work well in being multi-purposed for different uses and applications around town, with complimentary businesses and organizations.
Logo design, logo design company, branding for small business