Rebranding a small business

It was time for a fresh start. Nicole’s TLC Cleaning is a small business with a great history and a huge client list — known for doing exceptional work, but knew their branding and marketing didn’t reflect it. As well, they’ve always been known for using eco-friendly products and believe that a well-cleaned, healthy environment has a positive impact on people, both physically and mentally. Creativibe was hired to solve a problem; to figure out a way to unify the brand and communicate the company’s values and great work. The project included a complete rebrand of the visual identity and communications, including brand consulting to help maintain brand consistency with every client interaction. The rebrand included: new logo design, copywriting, brand style guide, custom graphics, corporate folder, and a series of ads. The new branding gave a fresh look to an established brand that improved the customer’s experience and engagement.