Rebranding a Charter School

PACE Academy is a charter school located in Southfield, Michigan — founded by Dr. Joseph F. Pollack over two decades ago — based on the principles of quality and accessibility. PACE Academy was in need of a brand refresh to revitalize the school’s dated image and better communicate with their core audiences. Creativibe was hired to create a new brand identity for the school that involved a brand audit, logo and mascot design, folder, brochure, banners, content, brand style guide, and other various print collateral for use over time.

The new brand identity using the spartan warrior is strong, inspiring, contemporary — serving as a symbol of strength, communicating the rich character of the school’s academics and founding principles. The rebrand helped revitalize the school’s image for greater impact and interest, giving children and their parents a good reason for being proud to be a PACE Warrior!