Rebranding a school

PACE Academy is a charter school located in Southfield, Michigan — founded by Dr. Joseph F. Pollack over two decades ago — based on the principles of quality and accessibility. PACE Academy was in need of a brand refresh to revitalize the school’s dated image. Creativibe was hired to rebrand the school which involved a brand audit, logo and mascot design, folder, brochure, content development, brand style guide, and other print collateral for the school to use over time.

We created a new brand identity that is inspiring, strong, and contemporary. In updating the spartan warrior, the brand now strongly communicates the rich character and strength of the school’s academics and founding principles, which makes everyone proud to be a PACE Warrior! The goal was to revitalize the school’s image for greater impact and interest. The rebrand provided just that, an exciting and new perspective for existing and potential new students and families.