Rebranding a Realtor

Creativibe was hired to completely rebrand John Goodman Real Estate with the objective to change customer perception and improve the image — for a more relevant, trustworthy, and professional representation. A full brand audit was performed to learn about the business, industry demographics, and past marketing efforts to see what worked and what did not. With information gathered, a new brand identity was developed, starting with a custom logo design and stationery, marketing collateral that included: brand style guide, brochures, one sheets, signage, marketing plan, ad campaign, and a website with fully searchable IDX listings. It was a challenging project to say the least, but in the end the branding work speaks for itself and does a very convincing job in hitting the objectives.