Healthcare Branding & Design

Michigan Medicine has hired Creativibe for dozens of projects for over a decade that have included the departments of Neurosurgery, Neurology, Pediatric Brachial Plexus, Physical Medicine, and Comprehensive Cerebral Palsy. As a national leader in brain tumor care, treatment, and research, Neurosurgery needed an effective way to educate and share successful stories of real-life patients – stories of incredible inspiration, hope, and recovery. Communication pieces were strategically created to be multi-purposed; as handouts, leave-behinds, and mailers to be sent to other institutions throughout the nation. The goal was to make an emotional connection with audiences through heartfelt patient stories, impressive imagery, and examples of the successful outcomes.