Michigan Medicine has hired Creativibe for dozens of projects for over a decade that have included the departments of Neurosurgery, Neurology, Pediatric Brachial Plexus, Physical Medicine, and Comprehensive Cerebral Palsy. As a national leader in brain tumor care, treatment, and research, Neurosurgery needed an effective way to educate and share successful stories of real-life patients – stories of incredible inspiration, hope, and recovery. Communication pieces were strategically created to be multi-purposed; as handouts, leave-behinds, and mailers that could be sent to other institutions locally and nationally. The goal was to make a emotional connection with audiences through thought-provoking stories, impressive imagery, and examples of the outstanding work that came through Michigan Medicine.
Services Branding, Print Collateral, Strategy