Renewal Claim Solutions is a franchise-model network of restoration specialists that provide cleaning of home items after a disaster (fire, smoke, water, mold). Renewal had goals set for growth and expansion, yet understood there were issues with branding and communications that needed to be addressed first. They knew there were better ways to connect with audiences, while improving brand awareness for the sake of customers, partners, and investors nationwide. Renewal needed a clear description of what they do, and the value they bring to customers.

We began with a Brand Value Workshop, assessment, and a strategy plan, then every brand touchpoint was revitalized — brand architecture, logo refresh, tagline, recruitment collateral, ad campaign, vehicle wrap, website, and more. A full suite of brand assets were created to equip Renewal with the necessary tools to optimize marketing and compete on a broader scale.