Renewal Claim Solutions
Renewing a franchise brand
THE CHALLENGE
Renewal Claim Solutions is a franchise-model national network of restoration experts that provide specialty cleaning of household items after a disaster caused by fire, smoke, water, or mold. Renewal set goals for growth nationwide, yet understood their existing branding and communications needed serious help. Simply put, although Renewal had great value in their offerings (they were really good at what they do!), they struggled to communicate that value to the public.
Another challenge was the need to centralize branding and marketing. Through the years, brand collateral was done randomly, by whomever, with no real guidelines in place. Inconsistencies, confusing messages, and poorly designed collateral plagued their brand. It was essential to untangle the mess and bring order so that Renewal could better connect with customers, partners, and investors.
THE SOLUTION
The project kicked off with a Brand Value Workshop that included regional board members, giving everyone a voice with an open discussion centered on history, pain points, blind spots, and areas to improve, setting the direction for the project. From there, every brand touchpoint was redeveloped: refreshing the logo and new tagline, restructuring the regional brand identity architecture, website redesign, recruitment collateral, ad campaign, fleet vehicle wraps, apparel, and signage. A full suite of brand assets equipped Renewal with the much needed tools to move forward in confidence, and compete on a whole new level, with a mindset of national growth.
SERVICES DELIVERED
Brand Value Workshop
Brand strategy
Brand architecture
Identity system
Tagline
Brand style guide
Print collateral
Website
SEO
Print marketing collateral
Vehicle wrap
Gear + Apparel
Marketing plan
Signage
Cleaning up the brand identity
Using the existing “Renewal Claim Solutions” logo mark, the brand identity was refreshed for continuity and to accommodate the newly developed tagline, service description, and location architecture.
Crafting the brand promise
As part of Renewal’s identity refresh, a new brand promise was created to convey a sincere message to customers (who are typically going through a very negative life-impacting event). “Renewal cares” was created to express that Renewal help agents are truly concerned, dedicated, and committed to do everything possible to help people get their lives back to normal.
Crafting the brand promise
As part of Renewal’s identity refresh, a new brand promise was created to convey a sincere message to customers (who are typically going through a very negative life-impacting event). “Renewal cares” was created to express that Renewal help agents are truly concerned, dedicated, and committed to do everything possible to help people get their lives back to normal.
Brand architecture
We developed a new structure and look for the regional logo strategy to accommodate various coverage locations nationwide. The new system is more clear, cohesive, and organized, which quietly reassures customers that Renewal’s brand is reliable, professional, and trustworthy.
Stationery design
As part of the new identity system, stationary was created to serve as a tactile first point of contact with customers. It reinforces the idea that an actual human, who cares, is going to provide you with the help you need. Yes, there’s still value in print collateral, and people enjoy the personal touch of something tangible.
Website design & development
The website was redesigned with several objectives in mind: to improve the visitor experience with clear communication, intuitive functionality, easy-to-locate information, and a high-end visuals — giving people confidence in Renewal’s services. The newly developed website helps people see Renewal as professional, reliable, and trusted.
The newly developed website helps people see Renewal as professional, reliable, and trusted.
Fleet vehicle design
We designed a new vehicle wrap for Renewal’s fleet of service vans. All were consistently wrapped to ensure the brand message is properly conveyed with clarity and appeal.
Apparel and gear design
Equally as important, we made sure that Renewal employees look good on the job too. Hats, shirts, lanyards, labels, and signage were developed to uphold the brand promise.
Collectively cohesive
Every brand touchpoint was thoughtfully designed to intentionally convey brand quality — from simple business cards, to the website and wearable gear — Renewal’s customers see something special in their brand.
Advertising
An ad campaign was created to highlight Renewal’s core services and character traits. The ad series was created for franchise owners to use at their discretion, adapting them for different applications and frequency of use. The ads serve as a template that can be easily modified for certain services, one-time use or as a campaign throughout the year, in print or digitally.
We're here to see if you want to go pro.
Going pro means getting serious about your brand. Addressing weak points and leveraging strong ones. Then leading with pro-caliber brand authority.
We'll breathe life into your business brand and give it the heart and soul it truly deserves.
We'll breathe life into your brand and give it the heart and soul it truly deserves.
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