Seek Well Ministries

Seeking a new brand story

CHALLENGE

Founded in 2017, Seek Well’s mission is to teach people how to seek Jesus more intentionally by slowing down the pace of life and taking time to listen to what God has to say. Through live experiences (think retreats), participants learn how to be still, listen (to Jesus), and seek Him through forming healthy rhythms and balance in life. As a start-up non-profit, Seek Well needed to establish a strong brand identity — a brand persona and voice that would communicate their mission and values effectively from the start.

SOLUTION

Creativibe was hired to create the brand foundation for Seek Well from the beginning. The initial project included developing a brand identity system, logo and badge, website, apparel and gear designs, and experience cards. The goal was to create custom-branded collateral to reflect the culture and mission of Seek Well, ensuring it would resonate well with core audiences and propel the organization forward as it gained momentum and growth.

SERVICES DELIVERED

Brand strategy
Logo design
Brand style guide
Print collateral design
Website design
Gear + Apparel design
Illustration artwork
Packaging design
Book design
Direct mail

 

Brand Identity

The Seek Well logo design needed to be simple, casual, relatable, and approachable. A Seek Well badge was also created to convey the three key elements (water, fire, and tree) of the live retreat experiences.

Meaning behind the badge

The fire reminds us that we need community to encourage each other so that we stay desperate for Jesus.

The water reminds us to get away regularly to rest (Ps 23: He leads me beside quiet waters. He refreshes my soul).

The tree reminds us that in order to run the race well, we must look and see things from His perspective (Col 3:2).

The circle encompasses the elements, reminding us that He is holding everything together (Col 1:17).

“This image has become more than just a cool image on a hat or tee shirt. It is deeply meaningful to those who have experienced what it’s like to slow down and listen to Jesus.”

Experience Cards

A series of custom, high-quality cards were created for participants to use as they proceed through the various stages of the live experiences.

Custom branded gear

A collection of Seek Well gear was created to embody every aspect of the brand culture, including: journals, leather cases, hats, beanies, hoodies, t-shirts, coffee mugs, water bottles, poster prints, decals, and more.

Packaging design

A custom-made Seek Well “Listen Box” was created, centered in Matthew 11:28-30, which is a seven week experience designed to help you silence the noise and develop intimacy with Jesus. The box includes the Listen book, a journal, candle, mug, and decals.

We're here to see if you want to go pro.

Going pro means getting serious about your brand. Addressing weak points and leveraging strong ones. Then leading with pro-caliber brand authority.

We'll breathe life into your business brand and give it the heart and soul it truly deserves.

We'll breathe life into your brand and give it the heart and soul it truly deserves.

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