A Smart Rebrand

Smart Start is a national brand that provides services and technologies for alcohol-monitoring devices to help people get back on the road safely. The project involved creating a new brand identity — unique for Smart Start Michigan & Wisconsin — using the existing Smart Start logo mark to represent both Michigan and Wisconsin territories. The branding work included creating a new brand identity and a collection of print and digital collateral: logos, stationery, brand style guide, two websites, trade show booth, rack cards, one sheets, folder, brochure, coupons, and postcard mailers.

Creativibe was hired by Smart Start Michigan to ensure they could compete with competitors on a national scale — branding professionally was essential! A brand strategy was used to provide a positive and encouraging experience for audiences (rather than negative or punitive), which proved to resonate more effectively among their diverse range of customers.