








Sytek Ortho is a new practice located in Alpena, Michigan. Being a new practice in a relatively small town, branding and marketing the business properly was crucial to a successful launch. Creativibe first worked with Lauren Sytek to identify and define her brand through a brand audit, which provided guidance in establishing the business identity. Creativibe developed a complete brand identity system, which included the practice’s logo, brand style guide, stationery, and website. A 12-month marketing plan was also created to help the practice gain awareness in the surrounding areas, and target her audiences with relevant and cost effective tools to attract business.